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Art of Sport is a new direct-to-consumer unisex bodycare line, created by athletes, for athletes

We partnered with Art Of Sport to refine the brand and its UX goals.

To support Art of Sport's growth, Half Helix helped their team make the shift to a subscription-based business model by improving custom trial subscription flows, product upgrade flows, landing page conversions, and overall UX/UI.


Taking an all-natural body + skincare brand to the next level

Understanding the demographics of Art of Sport helped us to understand the look and feel for their eCommerce platform. Their bold – yet polished – brand story came into play, utilizing stark contrast and colors along with crisp UI elements. Formulating the platform needed to be as precise as the engineering the world's leading athletes and skincare scientists put into each product.


A custom bundling system tailored to each unique user

Creating bundles was a large part of this custom Shopify build project. Our comprehensive approach to creating a system that worked for both the back and front-end helped the website come to life seamlessly and stand out amongst the competition.

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