Bringing premium new features to Creed’s online store
The House of Creed is an authentic, luxury perfume house dedicated to the creation of original, artisan fragrances for over 260 years. The world-renowned creator of luxury fragrances was looking for a major site upgrade. Given its strong online presence in North America and Europe, the brand was looking to consolidate their e-commerce experience for a more unified worldwide identity. This involved migrating the UK/Europe Creed site from Magento to Shopify, as well as launching an augmented site and introducing new features. Achieving this unity proves crucial to the brand’s internationalization goals, creating a framework that is adaptable to different markets while striving for a cohesive look and feel. Half Helix was a natural fit for the job given their longstanding, fruitful relationship with the brand and established expertise in re-platforming and beautifying websites. While each of Creed’s localized online stores has a completely separate URL, Half Helix unified the brand with a single theme. On the design side, a luxurious feel was achieved by focusing on product storytelling that appeals to the senses, fitting given the nature of the brand’s offering. This approach delivered on the brand’s desire for unity on the admin side and created a luxe feel on the customer experience side.