Creating a strong foundation for furniture built with integrity
Since 2013, Floyd has proudly been developing high-quality, customizable furniture that’s made to last. Rather than rely on disposable furniture options, co-founders Kyle Hoff and Alex O’Dell decided to channel their design philosophy into their brand, and their design principles are still at the core of every product they create. Facing efficiency challenges with their existing site, they wanted a fresh web store that would be easier to manage as their brand continues to grow. So they reached out to Half Helix looking for a less complex site with stronger product architecture and a design that better represented their brand identity. The team crafted a complete redesign, and implemented it with fully updated development for easier navigation both for customers and the Floyd team. Here are the results of their work.