Best-in-class virtual shopping for makeup, skincare, bath, and body
A pillar in the beauty industry, the Laura Mercier brand represents unique beauty, simplicity, and sophistication. This is the vision with which Half Helix took on the project of migrating the Laura Mercier site over to Shopify from SFCC using NetSuite. For products as personal as makeup and skincare, it was essential that shoppers feel as confident purchasing online as they would in-store. The move to Shopify enabled powerful updates like stronger personalization and a more interactive shopping experience. Partnering with Elva for the UX/UI design, the Half Helix team implemented a number of updates and solutions to bring the Laura Mercier e-store experience to a new level. From virtual try on capabilities to region-specific sites and impeccable design personalization, the new site is sure to deliver, both for the customers and for the Laura Mercier team.