Half Helix worked with the talented designers at Sweden Unlimited to create a new web experience for Lenox and its family of brands. Working with subtle animations, beautiful imagery, and Shopify’s flexible CMS, we developed a seamless experience with rich personalization previews and complex backend integrations.
Complex integrations are our specialty, and for Lenox there were quite a few: from payment processors and ERP systems, to catalog and breakage requests and even personalization previews; all working together to seamlessly bridge the experience from your screen to your doorstep.
For a brand with so much history and content, we made extensive use of subtle animations to elevate the onsite experience. Smooth fades and transitions add a luxurious touch and bring the Lenox brand to life.