A space created for young people, with parents in mind
Developing Overtime’s youthful new shop was a fun feat for the Half Helix team. Capturing the brand’s essence through design and cool features while creating a streamlined user flow meant getting creative. Overtime’s main customer base are young and typically live at home with their parents. To build a site that both caters to their client base and builds trust with their parents, the team had to balance a playful and engaging experience with easy navigation. From finding and selecting products to managing an account, it had to be simple and straightforward—but still have personality. And with a strong focus on conversion, there was no room for any extra steps at check-out. All this, and an exceptional mobile experience: the new Overtime site was given a Mobile Excellence Award from Awwwards in November 2021.