Giving Peloton’s fans something to rave about with a brand new shopping experience.
Peloton champions immersive, community-based experiences around challenging workouts. Getting people pumped up about exercise is no easy task, but Peloton leverages their engaged community and game-changing product to do just that. In the process, they created a fanbase so loyal that branded Peloton apparel sells out in minutes.
Half Helix worked with the Peloton team to build a bespoke, high-performing shopping experience inspired by the community’s sense of motivation, inspiration, and affirmation. Thanks to the intuitive UI and optimized performance, the site supported over 250,000 simultaneous sessions just hours after launch.