Meeting high demand and a massive customer base
Ariana Grande’s enormous fanbase has been excitedly awaiting the launch of her R.E.M beauty line. So naturally the site had to deliver—and it had to keep up. The Half Helix team worked hard to bring highly detailed animation prototypes to life and meet mobile-first, pixel perfect development. Unique features like the ‘get the look’ in one click button on the chapter page and value-added content on every PDP make it memorable. Quantity limiting for a maximum number of items per order helps meet demand and ensure no customer clicks away with an empty cart. Built for speed and performance, every feature was optimized and the site underwent extensive testing across devices and browsers. All this made it possible to have a high-performing site for a high traffic launch.