Recreating the ethereal in-store experience of Shen Beauty through ecommerce
Since opening the Brooklyn storefront in 2010, Shen has made a name for itself as a go-to destination for beauty lovers from around the globe. The calm, ethereally lit in-store experience inspired by Atelier Bow-Wow provides the perfect lighting for customers and truly captures the brand’s unique identity and elegance. This made for an exciting and ambitious project for the Half Helix Design team, tasked with bringing that same energy to life in Shen Beauty’s new web store. A hub of top-tier wellness and beauty products curated by founder and industry expert Jess Richards, the site needed to make a collection of various brands and products feel like a unified, cohesive whole — and bring a frictionless, easy-to-shop experience to customers beyond NYC.