To improve Soludos’ site we focused on the user experience. We improved the way product information and reviews appear on the site and enhanced the checkout experience by adding additional payment gateways. We integrated photo gallery designs to accommodate portrait images for their new clothing products while keeping the product page simple and sleek. It’s easy for any client to find their favorite pair of espadrilles with all color options immediately surfaced.
Soludos is a multi-faceted business with an online store, brick and mortar locations, and a wholesale component. Because of their high level of online traffic, we focused on making the user experience as enjoyable as possible. We introduced more touchpoints for their Loyalty Program and streamlined the rewards component, focusing on more efficient customer interaction.
By concentrating on the product, we ensured the most important information is easily accessible above the fold of Soludos' website. To optimize the shopping experience for the customer, we implemented quick payment gateways to the mini-cart, sticky ATCs, custom templates for products to properly showcase their images on both desktop and mobile, and color swatches at a global level.